tag:blogger.com,1999:blog-6850103531860448581.post4668930410813320574..comments2024-01-31T09:09:55.123-08:00Comments on Lubor On Tech: Sometimes, Common Sense Beats ROILubor Ptacekhttp://www.blogger.com/profile/08543751955416339809noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6850103531860448581.post-36207212377189476352013-02-20T19:53:10.460-08:002013-02-20T19:53:10.460-08:00Thank you for commenting, Hyoun! I absolutely agre...Thank you for commenting, Hyoun! I absolutely agree that there are use cases where collaboration or social software results in a tangible ROI. But it is not always the case and sometimes, that's just OK.Lubor Ptacekhttps://www.blogger.com/profile/08543751955416339809noreply@blogger.comtag:blogger.com,1999:blog-6850103531860448581.post-65412499201694898332013-02-20T09:51:55.651-08:002013-02-20T09:51:55.651-08:00ROI isn't always the right metric to use, espe...ROI isn't always the right metric to use, especially for non-profit, healthcare, and government use cases where positive outcomes can't be directly related to profit and revenue. And truly ubiquitous technologies represent a baseline rather than a true "investment" in the company. <br /><br />But even with collaboration and knowledge management, I've seen situations where these technologies lead directly to significant time reductions in project management and complex sales. That time is a quantifiable savings or accelerated revenue contributor. <br /><br />In addition, implementation time, integration, training, ongoing support, upgrade costs, mobile ubiquity, speed of adoption, and ease of scalability often differ substantially even for "comparable and mature" competitors.<br /><br />So, yes, ROI isn't everything. But there are aspects of differentiated ROI that are more important than others. Replacing a 10-year-old solution is a baseline ROI that anybody should be able to provide. Providing key desktop and mobile functionality with full data integration and 50% employee adoption in 2 weeks throughout a large enterprise vs. 3 months leads to many differentiated ROI opportunities.Hyoun Parkhttp://www.nucleusresearch.comnoreply@blogger.com